The Needs/Wants/Desires point is designed to help you do what?

• A. To narrow down to 2 phones that best fit their needs
• B. To identify business accounts
• C. To discuss budget only
• D. To evaluate credit score

Answer: (A)

Focus on discovering what the customer truly needs and cares about in a device. When you understand their essential needs and desires—things like battery life, camera quality, screen size, durability, ecosystem, and price—you can quickly narrow the catalog to the two phones that fit those priorities best. This keeps the conversation efficient, makes it easier to compare the top two options, and helps you tailor a recommendation that truly aligns with what matters to the customer. It isn’t about identifying business accounts, discussing budget in isolation, or evaluating credit score; those are separate parts of the process. The goal here is to match the right devices to their needs so the decision feels natural and confident.