Which of the following is NOT the goal of the Needs/Wants/Desires point?

• A. To narrow down to 2 phones that best fit their needs
• B. To identify potential accessories
• C. To determine the customer's top priorities
• D. To close the sale immediately

Answer: (D)

Understanding needs, wants, and desires is about uncovering what matters most to the customer and then matching devices and accessories to those priorities. By asking thoughtful questions and listening, you learn the customer’s top priorities—like battery life, camera quality, data needs, budget, and durability—and you can identify any accessories that would improve the experience, such as cases, chargers, or protection plans. This information lets you focus on a small set of phones that truly fit their needs and propose add-ons that add value. Waiting to close immediately isn’t the goal of this step; the close comes later, once you’ve shown a good fit and demonstrated why the solution meets their needs.